Producer Maria Caruana Galizia recently completed a 7 month professional development programme with Creative England called the Creative Producer Initiative. The initiative was designed to help emerging producers generate and develop projects, strengthen their skills and learn more about developing projects for a variety of formats and platforms.
If you have a powerful story that you know can engage, interest and move your target audience, it doesn’t matter that there isn’t a single aerial shot in your video. In order to craft an effective story, you have to be inside your audience’s head, understand who they are, what they need, and how best to communicate with them.
Candle & Bell are pleased to announce that they are producing another short film called Metroland. The film has been selected as part of Creative England’s iShorts funding initiative. Metroland is one of three short films the company is producing this summer. It is written and directed by award winning, Newcastle based filmmaker Benjamin Bee. Benjamin’s previous film Step Right Up was long-listed for a BAFTA.
Our short film The Lost Girl, written and directed by Laura Degnan, has just started its run on the film festival circuit and we’re pleased to say the reception it’s received has exceeded all expectation. Our short film A Six and Two Threes, written and directed by Andy Berriman, has also started its festival run.
Well, did it ever really feel like summer? With the sun only making a few fleeting appearances, the opportunity for drinking Pimm's and relaxing in our garden was reduced to a couple of hours on an unusually slow Saturday. Thankfully for us, we had sufficient work to keep us distracted from the disappointing weather.
Video - it's a tricky thing. How much should you spend? Where do you show it? What purpose will it serve you in the long run? Why is video a good thing? These are all valid questions and ones we are asked everyday by businesses we meet. So here are our thoughts on some Key issues or problems a well scripted video can solve for you.
Appearing in your video is a great idea. You're speaking directly to your clients, present and future. You're making business personal and that is what people like to see. However, if you appear tense and nervous, your credibility could be in jeopardy. Here are a few simple tips for how to prepare facing the camera.
November 2014 was a busy month for us. We were commissioned by Northumbria University department of Humanities to film their event, The Festival of Humanities. Over the course of 8 days, academics from the department held various events across Newcastle city centre. From Britain's first actresses to fashionable diseases of the 18th Century, there were topics to interest everyone.
Candle & Bell were featured in the Newcastle Journal's supplement on Intellectual Property. The article features Managing Director and Producer, Maria Caruana Galizia talking about the help the company received in its early days from Business & IP Centre Newcastle's Innovation Elevator master class. Maria described the master class as "hugely rewarding and useful".
Having made a career out of piecing details together to create stories, I find Shakespeare's famous line particularly apt when talking about how things might go wrong in the video production process. A video is made up of many parts. Without a great script, it's likely that your message will fall on deaf ears; Without great images, the visual appeal is lost and viewers get bored; Without clean sound you'll put people off; Every detail matters a great deal.
It is no secret. Everyone who knows me well, knows that I am a big fan of Tolkien and his tales of Middle Earth. I have good reason too. Once you get past the Orc's, and Uruk Hai's, understand that Gandalf and Mithrandir are the same person and the Eagles couldn't just drop the ring into Mordor themselves, there are some valuable lessons to be drawn from this great work. Here are just a few gems that appear in Peter Jackson's big screen adaptation.
The first film I ever shot was a 60 second, one take story, on an Arriflex 16mm camera. Using black and white film, you have yo be very careful. You need a light meter and colour charts to make sure the exposure and colour tones are correct, and gaffer tape for the sides of the camera to make sure no light leaks in. I was 17 years old and I was just getting started.
It was Richard, Candle & Bell's geek in residence, that handed me a book that finally spoke to me. This is the entrepreneur I want to be. It was called 'Soul Trader' by Rasheed Ogunlaru. If, like me, you've tried (and failed) to be inspired by all the 'how to build a successful business' books out there then I suggest you give this one a whirl. If you resent the 'cold-calling', quantity over quality attitude to doing business and don't want to go down that road yourself then 'Soul Trader' will have some useful insights into how to sell your services or products.
We decided to write these series of blog posts as a means of informing clients future and existing about the steps involved in making their video. So far we've covered the planning and pre-production phase and the production process. Once all the footage is captured then post-production begins.
You've thought long and hard about what you want to achieve with your video and who the target audience is. Working closely with a production company you've created the best script possible and decided on all the other particulars including cast, location and schedule. Now you're ready to move into production.